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Sales pitches, presentations and brochures are very often too technical and too dense. This is detrimental to the understanding and impact of the message.
Simplification is often the key to effective sales communications.
Professional, eye-catching sales and communications materials help you stand out from the competition and better engage your targets.
Identify and analyze key market segments to define target audiences by leveraging data analytics, market research, and consumer behavior insights.
Develop and refine business models and pricing strategies by conducting thorough market analysis, including evaluating market trends, competitor pricing, consumer feedback, and develop targeted go-to-market strategies.
To execute a succesful go-to-market, strategy, selecting the most effective communication channels and coordinating cross-functional teams is crucial.
Making a video is now within everyone’s reach. Making an effective video with a structured, clear, and engaging message remains difficult.
Even a short video needs a script to have real impact. We assist you every step of the way, or deliver turnkey videos and corporate films.
We enhance your sales by optimizing all digital touchpoints.
From refining your website’s structure and messaging to crafting impactful email campaigns and producing engaging articles and social media posts, we’ve got you covered.
Even in our digital world, print remains indispensable. Brochures, presentations, and all materials that convey your company’s image must be meticulously designed to empower your sales force.
We assist you in the design of all your communication materials.
Before providing effective support, understanding a company’s added value, its environment, and, above all, its managers’ ambitions, is critical.
1) Listening
Every project involves a listening phase, based on structured interviews with the C-suite team.
2) Analysis and Recommendations
This stage aims to establish a business strategy (e.g. go-to-market approach for an innovative product or service) and/or a relevant marketing plan.
3) Execution and Follow-up
Depending on the company’s needs, support can range from simple follow-up to permanent assistance, acting as a true part-time partner to support the company in its sales and marketing development/implementation.
Olivier PISTIAUX
Seasoned expert in B2B Sales & Marketing at your service
Passionate about innovation, I’ve been involved in services and industrial innovation for more than 15 years.
Selling innovative products or services requires dedicated and cutting-edge, sometimes out-of-the box, communications.
Multi-cultural approach: 30 years of experience working in Europe, South America, Middle East, Africa and North America.
Multi-Industry experience: I have worked in many Industries: Energy, Webtech, Medtech, Communications, Finance and Services.
Iwork with a network of professionals to complement the expertise required for tool development (graphic designers, videographers, SEO experts, copywriters, etc.) to save time and money and provide high-quality products for the companies I support.
Marketing, sales and communications all have one thing in common: the company’s mission.
They must have one requirement: clarity.
They must all have one focus: the customer’s needs.
My job is to make sure that these points are always covered.
